In 1972, Sea & Sea developed the Yellow SUB-32, the world's first mass-produced underwater strobe. It was an innovation that launched Sea & Sea into the market. They would go on to establish a world-wide network and partner with Kodak, Sony, Konika Minolta and more to continue developing some of the best strobes on the market. Today, Sea & Sea continues as a leader in underwater cameras, lights, housings, strobes and more and is headquartered in Tokyo, Japan.